Month: 2026-04

(AsiaGameHub) - Premier League teams are expected to lose more than £80 million in shirt sponsorship revenue as gambling companies pull their front-of-shirt logo deals before the 2026/27 season begins. Thanks to a voluntary agreement between the UK government and the league in 2023 that curtails gambling advertising in football, clubs are having trouble finding replacement sponsors—some are reported to have seen their sponsorship income drop by as much as 50% from previous levels. Certain clubs like Everton are adapting by restructuring their sponsorship arrangements; Stake, a UK-licensed gambling firm that cannot offer any gaming services within the UK, will remain an official sleeve sponsor. Right now, the UK government is developing proposals for stricter regulations. UK Culture Secretary Lisa Nandy stated: It’s not acceptable for unlicensed gambling operators to sponsor some of our biggest football clubs, as this raises their profile and could potentially draw fans to sites that don’t meet our regulatory standards. Legal experts warn that additional rules may take time to implement. Melanie Ellis noted: I expect they will want to put this in place within a reasonably short timeframe… but in my view, at least 18 months will be needed. The constantly changing regulatory environment will continue to affect football sponsorships in future seasons. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A new collaboration between Paysafe and MoonPay is accelerating the mainstream adoption of cryptocurrency in the U.S. iGaming and daily fantasy sports industries. The partners have introduced "Pay with Crypto," a solution that lets players deposit funds into their gaming accounts using digital assets. This integration aims to streamline the conversion process between cryptocurrencies and standard fiat money, facilitating a quicker and more seamless payment process. The introduction coincides with a period of expanding cryptocurrency ownership across the United States. Approximately 70.4 million American adults currently possess some type of digital asset. According to Paysafe's own research, this trend is already affecting player habits, as 83% of U.S. bettors have shown interest in funding their iGaming accounts with cryptocurrencies. To address this demand, the new service permits users to make direct payments with cryptocurrencies like Bitcoin and USD Coin, eliminating the requirement for manual conversion to fiat currency prior to wagering. Zak Cutler stated that this initiative mirrors a wider change in consumer perception of digital assets. He observed that cryptocurrency is being utilized more frequently as a functional payment tool, not merely an investment, enabling operators to better meet changing user expectations. Ivan Soto-Wright reinforced this view, highlighting that payments on a blockchain can provide enhanced efficiency over conventional payment systems. He further mentioned that users ought to have the ability to spend their digital assets effortlessly, without manual conversion. MoonPay's regulatory compliance, which includes holding licenses like the New York BitLicense, is anticipated to offer a lawful basis for the service's operation in the U.S. market. Speed and ease of use continue to be vital in the iGaming sector. By merging their technological expertise, Paysafe and MoonPay seek to provide a more efficient payment process, offering both operators and players increased flexibility in managing fund transfers and usage. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - FIFA has entered into a multiyear partnership agreement with ADI Predictstreet. As the official prediction market partner of FIFA, ADI Predictstreet will utilize the global platform of the FIFA World Cup 2026 to present Interactive Forecasting to billions of football fans worldwide. FIFA President Gianni Infantino stated: FIFA remains dedicated to improving the fan experience and welcoming innovations that connect supporters more closely with the sport. With FIFA anticipating interactions from nearly 6 billion fans during the tournament, this collaboration offers supporters the chance to engage with the upcoming prediction marketplace platform to predict match results. Ajay Hans Raj Bhatia, Principal council member of ADI Predictstreet, remarked: This collaboration represents a pivotal moment for ADI Predictstreet and the way audiences interact with major events, establishing the groundwork for a new sector where collective intelligence, technology, and real-world results meet. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - FIFA has jumped on the prediction markets trend by revealing a new partnership with ADI Predictstreet. ADI Predictstreet is a fresh entrant in the prediction markets sector. It launched just a few days ago, with the first post on its X account dated March 31. The ADI brand combines some of the most popular terms from the financial and gambling industries. The ADI Foundation oversees the entire infrastructure, which includes its flagship ADI Chain blockchain platform and its proprietary digital asset—the ADI Token. Sources indicate that ADI Predictstreet will integrate all these technologies into a single system, expanding its closed ecosystem as part of its official collaboration with FIFA. Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet, commented: “This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge.” As the World Cup kicks off in June, ADI Predictstreet aims to bring its users closer to the 48 teams and 104 matches by offering a range of prediction market options that align with FIFA’s integrity frameworks. However, one question remains—how many users will ADI Predictstreet actually be able to engage? Given that it currently holds a license only in Gibraltar, this could theoretically limit its access to other markets. FIFA President Gianni Infantino added: “FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game. “By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.” Finally, prediction markets have been gradually making their way into football, with the recent deal between Polymarket and the US-facing arm of Spain’s LALIGA serving as evidence of this trend. Looking for more stories like this? Check out the new SBC Media YouTube Channel—SBC’s new home for all multimedia content, where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Uganda will soon roll out a flat 30 percent tax on all forms of online gambling. The Lotteries and Gaming (Amendment) Bill of 2026 was tabled before the Parliament of Uganda by Minister of Finance Matia Kasaija on March 27. The tax is set to be applied uniformly across all types of gaming and gaming activities. As outlined in the bill, the taxable base is defined as all payouts issued within Uganda’s gaming industry. Specifically, this refers to “the total gross dollar amount of all money paid to a player when the player takes part in a gaming activity, or the fair market value of any non-cash prizes awarded”. If the bill is passed by Parliament, it will take effect in the 2025/26 fiscal year, starting from July 1, 2026. The new tax has been introduced in response to the rapid growth of Uganda’s gambling industry, which has been fueled partly by the expansion of electronic payment systems, mobile phones and online platforms that serve the country’s young urban population. Currently, Uganda’s gambling industry employs more than 10,000 people and generates considerable amounts of both tax revenue and non-tax revenue for the Ugandan government. Betting is the largest single segment of Uganda’s gambling industry. This sector is projected to generate $328 million in 2025, making it an extremely popular option for Ugandan gamblers. However, the legal interactive gambling market is facing competition from both international and local unlicensed operators. In 2025, illegal interactive gambling brought in $114.8 million in gross revenue for unlicensed operators, while the total legal interactive gambling revenue recorded in Uganda in 2025 was $322.6 million. This means that, based on the total legal interactive gambling revenue, more than 25% of all interactive gambling revenue generated in Uganda in 2025 came from illegal operations. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - On April 6, Maine Governor Janet Mills signed legislation that bans all kinds of online sweepstakes gaming in Maine. This law is named “An Act to Prohibiting the Use of Online Sweepstakes Gaming.” Per this new law, every type of sweepstakes gaming platform will now fall under Maine’s definition of illegal gambling. Additionally, the legislation specifies that enforcement against operators of unlawful sweepstakes games will use existing criminal and regulatory laws instead of relying on an unestablished set of enforcement standards. Under the new legislation, operators of illegal online sweepstakes games will face fines ranging from $10,000 to $100,000 per violation, with the amount depending on how many times they have broken the law. All fines collected from enforcing this law will be directed to the Gambling Addiction Prevention and Treatment Fund, which funds treatment and recovery programs for those struggling with gambling addiction. Furthermore, any licensed gaming operator found violating this law could have their gaming license revoked. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Kalshi has obtained a major legal victory in New Jersey, achieving the first federal appellate decision concerning sports event contracts shortly after a legal defeat in Nevada. The Third Circuit maintained a District Court's injunction that stops New Jersey from applying its gambling statutes to Kalshi's prediction market. This marks the inaugural instance a federal appeals court has considered if state sports betting rules extend to prediction markets. The case hinges on two primary issues. Firstly, whether the Commodity Exchange Act (CEA) preempts state gambling laws. Secondly, if Kalshi's event contracts qualify as "swaps" under the CEA and are thus federally regulated. Kalshi maintains that its contracts are under federal jurisdiction and notes that all pertinent state authorities concur the contracts are nearly the same as established gambling formats. A Nevada state court recently ordered Kalshi to cease offering its sports-related event contracts, indicating that judicial interpretations vary by state. This divergence raises the probability that the U.S. Supreme Court will eventually step in. The appeal was heard by a three-judge panel from the Third Circuit Court of Appeals: Chief Judge Michael A. Chagares, Judge David J. Porter, and Judge Jane Richards Roth. The ruling favored Kalshi, with Judges Chagares and Porter forming the majority and Judge Roth dissenting. In her dissenting opinion, Judge Roth contended that Kalshi's products are very similar to sportsbook services from operators such as DraftKings and FanDuel. She also cautioned against presuming federal law should preempt state control over gambling, a domain historically managed at the state level. The outcome has fiscal consequences, since state governments depend significantly on tax income from gambling. A loss of authority over prediction markets might lead to lower revenue for state budgets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As evolving technologies and changing player demands continue to transform the iGaming landscape, SBC Summit Malta is set to host sessions aimed at guiding industry leaders through the sector's upcoming developments. Scheduled for April 29-30, the event's conference agenda will provide 6,000 industry professionals with a deep dive into how operators can convert emerging trends and innovations into effective, competitive casino strategies. The program is divided into two segments. "Product Visionaries" on Wednesday, April 29, will explore the strategic logic behind modern casino advancements. "Product In Practice" on Thursday, April 30, will transition into interactive workshops designed to help attendees implement these concepts into practical frameworks. Key discussion points will include the growth of crypto-based casinos, the evolution of slot and casino content, and strategies for operators to optimize their visibility in AI-driven search results. “Innovation in the casino space is more than just introducing new features; it’s about crafting experiences that keep players engaged,” stated Rasmus Sojmark, Founder and CEO of SBC. “From user experience and content to payments and AI, it is essential for operators to be more intentional in their product development. These sessions are designed to facilitate quicker, more informed decision-making.” The panel titled ‘Casino vs Sports: Can Gamification Truly Cross Over?’ will investigate the application of gamification in both the casino and sports betting sectors, exploring potential cross-vertical insights. Industry experts Alex Tomic (Founder, Alea), Brian Christner (Chief Online Gaming, Grand Casino Baden), Alexis Wicén (CEO, Unibo), Mykhailo Kachanov (CBDO, Slot Catalogue), and Shahar Attias (Founder, Hybrid Interaction) will analyze effective mechanics in each field and determine their transferability. The discussion will also evaluate whether gamification truly fosters player engagement or is merely a temporary industry trend. The conversation will then turn to the evolution of slot design toward more social and immersive experiences during the ‘Casino Product Innovation & Content: The Future of Slots’ panel. Speakers Janick Bonnici (Principal Gaming Content Manager, Betsson Group), Steve Cutler (CEO and co-founder, KALAMBA), Petr Vonarshenko (Senior Business Development Manager, ELA Games), and Arjan Korstjens (Principal, Casino Marketing Academy) will discuss how release strategies and branded collaborations are changing player expectations. They will also consider if slots can transition from individual games into collective entertainment experiences that drive retention. The second day will focus on practical application, featuring workshops aimed at helping participants develop and enhance their casino-related strategies. ‘What Will Casinos Look Like in 2036?’ will feature an interactive Ask-Me-Anything session regarding the future of the industry. Facilitated by Arjan Korstjens (Principal, Casino Marketing Academy) and Dan Phillips (CEO, NEL Advisory), the workshop will examine potential shifts in operator strategy, product innovation, and player behavior over the next ten years. Covering topics from AI-led game creation to disruptive new mechanics, this session will provide a candid look at the industry's trajectory and how businesses can prepare today. With AI changing how players find brands, the ‘The Future of Casino Search is Vertical’ workshop will offer actionable advice on improving visibility within AI-powered search engines. Led by Ionut Constantinescu (CEO of Marlin Media), the session will explain the transition from traditional rankings to recommendation-based discovery and its implications for operators seeking to stand out in an automated environment. In addition to its casino-centric content, SBC Summit Malta will include tracks focused on regulation, marketing, and product development, along with two dedicated workshop areas. These rooms will host discussions on topics including European markets, PR and policy, leadership, and affiliation. Register for SBC Summit Malta Group Pass 3+ (VIP Pass): This option is available for groups of three or more, providing full access to the expo floor, conference sessions, and networking opportunities at a reduced price of €400 per person. Individual VIP Passes are available for €600. An Expo+ Pass can be purchased for €150. Affiliates and operators may be eligible for complimentary entry. Operators can submit an application for a free pass here | Affiliates can apply for their complimentary passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - With new technologies and changing player expectations continuing to reshape the iGaming landscape, SBC Summit Malta will host specialized sessions dedicated to helping industry stakeholders confidently navigate the sector’s next phase of growth. Held from 29 to 30 April, the event’s conference programme will give 6,000 industry stakeholders a focused deep dive into how operators can turn emerging trends and new technologies into practical, competitive casino strategies. The programme follows a clear two-part structure. Product Visionaries, taking place on Wednesday, 29th April, will unpack the strategic thinking behind the latest casino developments. Product In Practice, scheduled for Thursday, 30th April, will shift to hands-on workshops, allowing delegates to turn those discussed ideas into actionable working frameworks. Sessions will cover key industry topics including the rise of crypto casinos, the future of slot and casino content, and actionable strategies for casino operators to rank highly across AI-powered search platforms. “Casino innovation isn’t just about launching new features, it’s about delivering experiences that players actually want to return to,” said Rasmus Sojmark, Founder and CEO of SBC. “From content and UX to AI and payments, operators need to be far more deliberate in how they build their products. These sessions are designed to help them make smarter decisions, faster.” The session, ‘Casino vs Sports: Can Gamification Truly Cross Over?’, will examine how gamification is being used across both casino and sports betting verticals, and whether the two segments can learn valuable lessons from each other. Experts Alex Tomic (Founder, Alea), Brian Christner (Chief Online Gaming, Grand Casino Baden), Alexis Wicén (CEO, Unibo), Mykhailo Kachanov (CBDO, Slot Catalogue), and Shahar Attias (Founder, Hybrid Interaction) will break down the standout mechanics in each vertical and assess which are most transferable across sectors. The panel will also examine whether gamification is genuinely driving player loyalty and engagement, or simply capitalizing on current industry hype. The focus will then shift to how slot design is evolving into a more immersive and socially driven experience during the panel,‘Casino Product Innovation & Content: The Future of Slots’. Experts Janick Bonnici (Principal Gaming Content Manager, Betsson Group), Steve Cutler (CEO and co-founder, KALAMBA), Petr Vonarshenko (Senior Business Development Manager, ELA Games) andArjan Korstjens (Principal, Casino Marketing Academy) will explore how branded crossovers and release strategies are reshaping player expectations. Discussions will also touch on whether slots can evolve from standalone games into shared entertainment experiences that keep players coming back repeatedly. Day two of the summit will shift from sharing insights to practical application, with a series of workshops designed to help attendees build and refine their own individual casino strategies. ‘What Will Casinos Look Like in 2036?’ will open the floor to a forward-looking, Ask-Me-Anything discussion centered on the future of the casino sector. Led by Arjan Korstjens (Principal, Casino Marketing Academy) and Dan Phillips (CEO, NEL Advisory), the session will explore how player behaviour, product innovation, and operator strategy may shift over the next decade. From AI-driven game development to new mechanics that could disrupt the sector, this audience-led workshop will offer an unfiltered view of where the casino sector could be heading, and how operators can prepare today. As AI reshapes how players discover new brands, the workshop ‘The Future of Casino Search is Vertical’ will provide practical guidance on how operators can increase their visibility and influence within AI-driven search. Led by Ionut Constantinescu (CEO of Marlin Media), the session will break down how content discovery is shifting from traditional rankings to personalized recommendations, and what that shift means for operators looking to capture attention in a more automated, AI-led industry environment. Alongside its core casino focus, SBC Summit Malta’s full agenda will feature dedicated tracks on marketing, regulation, and product development, as well as two dedicated workshop rooms. These workshop rooms will cover topics such as policy & PR, European markets, affiliation, and leadership. Get Your Tickets to SBC Summit Malta Group Pass 3+ (VIP Pass): Available for groups of three or more attendees, this pass grants full access to all conference sessions, the expo floor and networking events, all for a discounted rate of €400 per person. Single VIP Passes can be purchased at the full price of €600. Looking for an Expo+ Pass? It is available for €150. If you are an industry operator or affiliate, you can apply for a complimentary free pass! Operators can apply for a complimentary pass here |Affiliates can apply for complimentary passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BETBY, a premier sportsbook supplier, has formally introduced Betby Predictions – an innovative new betting category that transforms live worldwide occurrences into fixed-odds betting markets. The live Betby Predictions offering is now being deployed across BETBY's global partner network in the coming days, marking a significant leap forward in enhancing customer interaction for sportsbooks. Through Betby Predictions, customers can wager on a diverse array of events outside of sports, such as cryptocurrency, finance, technology, and entertainment, all via a conventional sportsbook platform. By removing the requirement for peer-to-peer trading and liquidity pools, BETBY allows operators to provide prediction markets in a straightforward, expandable, easy-to-use, and recognizable form. The Betby Predictions solution is fully incorporated into BETBY's current sportsbook environment, ensuring operators gain from effortless integration, unified risk control, consistent settlement processes, and the constant availability of markets and content. Market creation for Betby Predictions is powered by AI-driven content generation, managed by specialized teams that track global happenings and swiftly generate markets, producing hundreds of fresh betting opportunities weekly. Kirill Nekrasov, Head of Innovation and R&D, stated: Betby Predictions signifies a logical progression for the sportsbook experience. We are extending the fundamental tenets of betting to areas outside the sporting world. This initiative converts international events into interactive possibilities for bettors, in a manner that is both expandable and conscientious. Since sports betting is often tied to seasonal schedules, Betby Predictions enables sportsbooks to maintain round-the-clock customer interaction. It allows operators to drive revenue and captivate new audiences by leveraging global news trends, not solely relying on conventional sports wagering. The introduction of Betby Predictions further cements BETBY's status as the foremost provider of innovation and technology to the sportsbook industry. It equips operators with another compelling product to present to their clientele and to capitalize on the increasing appetite for betting forms not strictly connected to sports. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Stakelogic has announced that it will shut down its live casino studios in Eindhoven, Netherlands. The confirmation that Stakelogic is ending its broadcasts from the Netherlands means the company has also stopped operating live casinos from that site. All employees in the division have been informed that there will be no further live broadcasts from the Dutch studio. This action appears to be part of a broader cost-saving strategy by Stakelogic; consequently, all Dutch-language live casino games produced at this facility will be discontinued. Although Stakelogic will no longer maintain a studio in the Netherlands, the company will continue its operations from its Malta facility, supplying content to its operators. The Eindhoven studio was originally established to provide local dealers and cater to the demand for Dutch-speaking live casino games such as roulette and blackjack. The shutdown of the Netherlands studio also results in the removal of the localized gambling games from Stakelogic's game portfolio. This decision by Stakelogic further highlights an ongoing restructuring within the live casino sector, driven by a persistent emphasis on cost reduction and operational efficiency. While Stakelogic remains active in the iGaming industry, focusing on the development of machine games and live casino content from other locations, the closure of its Dutch studio signals a consolidation of its live casino operations outside the Netherlands. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.